Pitched packaging concept for Pepsi Canada’s Summer Promotional Prize Packaging. I focused on creating an identity system that embraced the fun of summer that represented the prizes that could be won. I chose to take campaign in a modern / pop art-y direction that’s fun and instantly noticeable, especially on shelf and in cooler.

The modular design system allows for multiple applications, from packaging design to point of sale materials, to e-commerce assets
and so on.

Pepsi ultimately went with a different direction that maintained a packaging/design approach closer to their already existing packaging.