SUPERPLASTIC MERCEDES
SUPERDACKEL EVENT
EXPERIENTIAL DESIGN FOR
SUPERPLASTIC X MERCEDES COLLABORATION
Role: Senior Designer / Art Director
CCO: Galen McKamy
Executive Creative Director: Dave Sheets
Photography: Tom Bender
Superplastic and Mercedes took over the block in front of the old SP store in NY to host a unique, invite only, release event.
As senior designer I was tasked with creating the conceptual art and mockups to present the takeover to Mercedes and once approved I built out the creative needed to wrap the store/street in the signature plaid and yellow scheme to build out our activation concepts.
HOW IT STARTED
MOCKUP EVENT LAYOUTS FOR MERCEDES
DACKEL SCULPTURE IN THE GALLERY SPACE
DACKEL IN-STORE, GIANT SCREEN SHOWS DACKEL PROMO VIDEO IN GALLERY
STORE STAFF TOOK MEASUREMENTS OF ALL AREAS NEEDING VINYL, THEN I BUILT THE PRINT FILES FROM THE IMAGES BELOW
MERCEDES WANTED TO SEE MULTIPLE GENERATIONS OF THEIR CARS AS PART OF THE ACTIVATION
