Packaging concepts created as a contract designer / art director for Rockstar. These ideas were created for and pitched by Motive: A Creative Community.

I was hired to work alongside Motive’s design team to help bring some entirely new ideas to the table for Rockstar in an attempt to explore design solutions outside of Rockstar’s existing product lineup. Each designer was tasked with coming up with their own unique visual identity system along with logo lockups that coincided with the given direction.

I focused on a modern, semi-scientific approach to help push the idea that this drink was new and offered advanced performance benefits.