I was tasked with assisting in the further development of the Lyvecap brand before their initial launch. I was added to the team under the ECD to help push the brand identity.

We worked together to develop the look and feel for brand imagery, icons, photography and general brand elements.

I worked on art direction for brand images, renderings & product imagery, iconography and the overall brand book design. I then took the work we created for the brand guidelines and created the look for the digital media guide and mobile site design.